Holding a movie or TV show you love in your hands just hits different. Yes, odds are that the show or movie is available to stream somewhere, or maybe you even bought a digital copy. But knowing that you can watch it at any time, put it safely on your shelf, and hopefully learn a bit more about it thanks to special features has always been a treat. At Disney, that’s maybe even more true.
Disney’s Recent Layoffs: What You Need to Know
As the entertainment industry continues to evolve, Disney has made significant changes to its home entertainment department. In the first big cut of new CEO Josh D’Amaro’s reign, about 1,000 people were laid off, including many of Marvel Studios’ most talented visual development artists. This has led to concerns about the impact on the company’s home entertainment business.
The Home Entertainment Department: A Key Player
The home entertainment department is responsible for bringing Disney’s movies and shows to consumers through physical media, such as DVDs and Blu-rays. This includes special features, behind-the-scenes content, and promotional efforts. In the past, the department has played a crucial role in making Disney’s titles successful, particularly with classic animated films and big blockbusters.
However, recent layoffs have left the department with a significant gap. The entire publicity team was sent home, and responsibilities have been consolidated to the theatrical publicity staff. This staff now has to handle all of Disney’s titles at various stages, from theatrical releases to streaming content, which includes Disney+ and Hulu.
Consequences of Consolidation
Disney releases about 12-15 movies in theaters per year. Add to that all the titles that go directly to streaming, and it’s likely three to four times that number, at least. Then, add many of those movies and shows a second time when they come back around for physical media. This means the home entertainment department has to handle a massive volume of content.
Under the new structure, the theatrical publicity staff will handle promotional duties for new releases. However, this staff has already been stretched thin by absorbing all the streaming content. As a result, the last step in the process – handling physical media releases – might become less attention-grabbing.
What This Means for Consumers
While Disney will still release clips, cut new trailers, and commission new artwork, the promotional efforts might not be as extensive as they were in the past. This could make it harder for consumers to hear about new releases, particularly those that might not get the same marketing push.
For example, a collector might have been looking forward to a big title release, such as a new Star Wars or Marvel movie, but now might not even hear about it. This is a real bummer for fans who enjoy the special features and behind-the-scenes content that come with physical media releases.
A Historical Context: The Decline of Physical Media
Physical media has been declining in popularity over the past decade. According to a report by the Digital Entertainment Group, physical media sales in the United States declined by 19.2% in 2020 compared to the previous year. This trend is expected to continue, with streaming services becoming the primary way consumers access movies and shows.
However, for fans who still appreciate physical media, the decline of physical media releases could be a significant loss. Physical media provides a tangible experience that streaming services cannot replicate. It also offers a way for fans to own and collect their favorite titles, which can be a significant part of their entertainment experience.
Practical Solutions for Fans
For fans who are concerned about the decline of physical media releases, there are a few practical solutions:
1. Stay Informed: Keep up-to-date with the latest news and announcements from Disney and other studios. This will help you stay aware of upcoming releases and any changes to their marketing strategies.
2. Join Communities: Connect with other fans through online forums, social media groups, or local collector communities. This can help you stay informed and share your passion for physical media with others.
3. Support Independent Releases: Consider supporting independent filmmakers and studios that still release physical media titles. This can help ensure that physical media continues to thrive in the market.
4. Preserve Your Collection: If you have a physical media collection, consider preserving it by keeping it organized, storing it safely, and perhaps even digitizing your favorite titles.
Conclusion
Disney’s recent layoffs have significant implications for the home entertainment department and consumers who appreciate physical media releases. While the company will still release physical media titles, the promotional efforts might not be as extensive as they were in the past. By staying informed, joining communities, supporting independent releases, and preserving your collection, fans can continue to enjoy physical media and stay connected with other enthusiasts.
As the entertainment industry continues to evolve, it’s essential for fans to adapt and find new ways to enjoy their favorite titles. With the right strategies and support, physical media can continue to thrive, providing a unique and rewarding experience for consumers.
